Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD Awards 2004

Honda - "Sense" - Wieden + Kennedy

Title "Sense"
Agency Wieden + Kennedy
Production Company Gorgeous Enterprises
Editing Company The Quarry
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
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Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema
Length60 seconds
MarketSubscribers Only
Recording Studio Subscribers Only
Creative Director T..y Da....on Subscribers Only
Creative Director Mr. Kim Papworth
Art Director J..n C...ry Subscribers Only
Art Director T..y Da....on Subscribers Only
Art Director Mr. Kim Papworth
Art Director ..m Ch.....lor Subscribers Only
Copywriter ..m Subscribers Only
Copywriter Mr. Tom Chancellor
Copywriter T..y Da....on Subscribers Only
Copywriter J..n C...ry Subscribers Only
Director Mr. Peter Thwaites
Producer F...a Fern.........engo Subscribers Only
Lighting Director / Lighting A...n Subscribers Only
Account Director Ms. Francesca Birch
Account Executive Ca....ll Subscribers Only
Agency Producer ..b Subscribers Only
Editor Mr. Paul Watts
Editor Ba....ey Subscribers Only
Music P..l Subscribers Only
Advertiser's Supervisor Mr. Jonathan Campbell
Brand Manager M..t Subscribers Only