Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD Awards 2004


Honda - "Sense" - Wieden + Kennedy

Title "Sense"
Agency Wieden + Kennedy
Campaign The Power of Dreams - Honda
Advertiser Honda Motor Co., Ltd.
Brand Honda
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Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television & Cinema
Length60 seconds
MarketSubscribers Only
Production Company Go....us En......ses Subscribers Only
Editing Company ..e Q...ry Subscribers Only
Recording Studio 750 mph
Creative Director T..y Da....on Subscribers Only
Creative Director ..m Pa....th Subscribers Only
Art Director Mr. John Cherry
Art Director T..y Da....on Subscribers Only
Art Director ..m Pa....th Subscribers Only
Art Director Mr. Tom Chancellor
Copywriter ..m Pa....th Subscribers Only
Copywriter ..m Ch.....lor Subscribers Only
Copywriter Mr. Tony Davidson
Copywriter J..n C...ry Subscribers Only
Director P...r Th....es Subscribers Only
Producer Ms. Flora Fernandez-Marengo
Lighting Director / Lighting A...n K....er Subscribers Only
Account Director Fr.....ca B...h Subscribers Only
Account Executive Mr. Jonathan Campbell
Agency Producer ..b S....er Subscribers Only
Editor P..l W...s Subscribers Only
Editor Barnsley
Music P..l C...ke Subscribers Only
Advertiser's Supervisor Jo....an Ca....ll Subscribers Only
Brand Manager Mr. Matt Coombe