Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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D&AD Awards 2007


LocoRoco - "LocoRoco"

Title "LocoRoco"
Campaign LocoRoco
Advertiser Sony
Brand LocoRoco
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Business SectorSubscribers Only
Media Type Interactive
Length200 seconds
MarketSubscribers Only
Development S..y Co....er Ent.......ent S...io Subscribers Only
Publisher (Individual) S..y Co....er Ent.......ent S...io Subscribers Only
Art Director Mr. Keigo Tsuchiya
Director T....mu K...o Subscribers Only
Producer Ka....to M...ki Subscribers Only
Animation Mr. Tomohito Hashiguchi
Animation T....mu K...o Subscribers Only
Designer T....mu K...o Subscribers Only
Sound Designer Mr. Kouji Niikura
Sound Designer To....bu K....hi Subscribers Only
Sound Designer No....ki S....zu Subscribers Only
Sound Designer Mr. Kemmei Adachi
Programmer H...ya Ma.....mi Subscribers Only
Programmer S...i S...ki Subscribers Only
Programmer Mr. Naoyuki Saito
Brand Manager I...en B...r Subscribers Only
Level Designer A...a Ta....hi Subscribers Only
Level Designer Mr. Satoshi Miyano
Level Designer Mi.....ro Sh....ki Subscribers Only