Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
Go back to list of all award shows

D&AD Awards 2008


Xbox 360 - "Believe (180 sec.)" - McCann WorldGroup & T.A.G.

Title "Believe (180 sec.)"
Agency McCann WorldGroup & T.A.G.
Animation Effects Methodstudios
Campaign Halo: Heroic Story Telling (Believe) - Xbox 360
Advertiser Microsoft
Brand Xbox 360
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
Media Type Case Study
Length180 seconds
MarketSubscribers Only
Production Company M...on J...el Z...er (...) Subscribers Only
Post Production R..k P...r Sc....rs Subscribers Only
Music Company / Composer Stimmung
Executive Creative Director ..b B...t Subscribers Only
Executive Creative Director J..n M...il Subscribers Only
Creative Director Mr. John Patroulis
Art Director N..e A..e Subscribers Only
Art Director ..m S...r Subscribers Only
Copywriter Mr. Mat Bunnell
Music Composer Fr....ic C...in Subscribers Only
Others S...t D...on Subscribers Only
Others Mr. Geoff Edwards