Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
Go back to list of all award shows

D&AD Awards 2008


Yellow Pencil
Title:Belonging
Brand:Orange
Agency: Fallon London
Category:
  • TV & Cinema Crafts/Practical Special Effects
Yellow Pencil
Title:Talking Stain
Brand:Tide-To-Go
Agency: Saatchi & Saatchi
Category:
  • TV & Cinema Crafts/Sound Design
Yellow Pencil
Title:Get In There
Brand:AXE/Lynx
Agency: Bartle Bogle Hegarty
Category:
  • Mobile Marketing/Mobile Marketing
Yellow Pencil
Title:F**k Off
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Category:
  • Press Advertising/Magazine Press Advertising Colour
  • Press Advertising/Newspaper Press Advertising Colour
Yellow Pencil
Title:Product Recall
Brand:Volkswagen
Agency: DDB Amsterdam
Category:
  • Press Advertising/Newspaper Press Advertising Black & White
Yellow Pencil
Title:Uniqlock
Brand:Uniqlo
Agency: Projector Inc.
Category:
  • Websites/Microsites
Yellow Pencil
Title:Color Tokyo!
Brand:Sony
Agency: 777interactive
Category:
  • Online Advertising/Digital Advertising Campaigns
Yellow Pencil
Title:How We Met
Brand:Samsung Mobile
Agency: TVF Agency
Category:
  • Viral/Animation & Motion Graphics
Yellow Pencil
Title:Meat
Brand:BBC
Agency: Fallon London
Category:
  • TV & Cinema Graphics/TV & Promotions, Stings & Programme Junctions
Yellow Pencil
Title:Music Pieces
Brand:Sony
Agency: Fallon London
Category:
  • TV & Cinema Crafts/Use of Music
Yellow Pencil
Title:Routine
Brand:MDA Puerto Rico
Agency: JWT San Juan
Category:
  • Radio/Radio Commercials
Yellow Pencil
Title:Underwater Case
Brand:Olympus
Agency: Springer & Jacoby Germany
Category:
  • Direct/Digital
Yellow Pencil
Title:Don't Leave
Brand:WWF
Agency: Ogilvy & Mather Beijing
Category:
  • Direct/Digital
Yellow Pencil
Title:Super Mario Galaxy
Brand:Nintendo
Category:
  • Gaming/Console Games
Yellow Pencil
Title:The Legend of Zelda: Phantom Hourglass
Brand:Nintendo
Category:
  • Gaming/Console Games
Yellow Pencil
Title:Natural Nurser
Brand:Adiri
Agency: Whipsaw Inc
Category:
  • Product Design/Home
Yellow Pencil
Title:World's Worst War
Brand:Tyrant Habanero, Satan Jolokia
Agency: Hakuhodo Incorporated
Category:
  • Mobile Marketing/Mobile Marketing
Yellow Pencil
Title:Reactable
Brand:Reactable
Agency: Music Technology Group
Category:
  • Digital Installations/Digital Installations
  • Environmental Design/Installations
Yellow Pencil
Title:Sometimes I Think, Sometimes I am
Brand:Tate
Category:
  • Illustration/Book Design
Yellow Pencil
Title:Changing Lanes
Brand:Changing Lanes
Agency: Mash
Category:
  • Packaging Design/Packaging