Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
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Honda - "SOUND OF HONDA / AYRTON SENNA 1989 " - Ad Dentsu Tokyo Inc.

Title "SOUND OF HONDA / AYRTON SENNA 1989 "
Agency Ad Dentsu Tokyo Inc.
Campaign SOUND OF HONDA / AYRTON SENNA 1989
Advertiser Honda Motor Co., Ltd.
Brand Honda
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Case Study
Length120 seconds
MarketSubscribers Only
Creative Director K...u S...no Subscribers Only
Art Director .u O..i Subscribers Only
Sound Engineer/Mixing Engineer Erito Ayak
Copywriter S...ro Ya.....hi Subscribers Only
Copywriter N...a Ki.....va Subscribers Only
Director Mr. Kosai Sekine
Director of Photography S...o U..o Subscribers Only
Producer Ma....mi F....ka Subscribers Only
Producer Ryoko Toyama
Production Manager K...a Mi.....ya Subscribers Only
Production Manager H...ko H...ta Subscribers Only
Lighting Director / Lighting Yosuke Kai
LED Installation D...o M...be Subscribers Only
Client Supervisor ..n I....ra Subscribers Only
Client Supervisor Akihiro Mikawa
Client Supervisor H....ki S...to Subscribers Only
LED Installation D...o M...be Subscribers Only
Creative Technologist/Planner Kyoko Yonezawa
Promoter M..a U..a Subscribers Only
Account Director T...o Ka....ki Subscribers Only
Account Director Takuma Sato
Account Director S....on ..m Subscribers Only
Account Director T....hi H...no Subscribers Only
Digital Producer Haruhiko Ishikawa
LED Installation Hi....ri C...a Subscribers Only
LED Installation S...ru H..a Subscribers Only
LED Installation Tomoaki Yanagisawa
LED Installation M...o H...a Subscribers Only
Sound Director T...i S...i Subscribers Only
Sound Designer Tomoyuki Kawamura
Sound Engineer/Mixing Engineer M....ru T...ka Subscribers Only
Sound System M....ki A...a Subscribers Only
Mixing Engineer Sakura Seya
Mixing Engineer To....ro E..o Subscribers Only