Award Winners

D&AD Awards / Yellow Pencil

  • Britannia House 68 - 80 Hanbury Street London
  • London, E1 5JL, United Kingdom
  • Phone: 020 7840 1111
  • Fax: 020 7840 0840
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The D&AD Awards, familiarly known as the ‘Yellow Pencils’ are the most internationally respected and prestigious creative awards for the design and advertising industry
Each year Yellow Pencils are presented at a gala ceremony in London before 2,000 guests. On the rare occasion that a piece of work breaks the mould or sets a new standard of excellence in creativity, the Black Pencil is awarded. All the winners, plus those who are awarded ‘In Book’ status, are showcased in the D&AD Annual & Showreel.
The D&AD Awards span 27 different categories encompassing all aspects of the communication mix from writing and art direction to architecture, music videos and photography. Over 24,000 items from over 60 nations were entered then judged over 10 days by over 270 of the creative A-list, eminent practitioners selected for their expertise in their field, looking for great ideas that are well executed and appropriate.
Go back to list of all award shows

D&AD Awards


Yellow Pencil
Title:Chicken
Brand:Mercedes-Benz
Agency: Jung von Matt / Neckar
Category:
  • Use of Music for Film Advertising
Yellow Pencil
Title:Phubbing: A Word is Born
Brand:Macquarie Dictionary
Agency: McCann Erickson Melbourne
Category:
  • Writing for Brands
Yellow Pencil
Title:The Man Who Couldn't Slow Down (90 Seconds)
Brand:Hennessy
Agency: Droga5
Category:
  • Cinematography for Film Advertising
Yellow Pencil
Title:Sorry, I Spent It On Myself
Brand:Harvey Nichols
Agency: adam&eveDDB
Category:
  • Brand Expression in Print
Yellow Pencil
Title:Heart of the Arctic
Brand:Royal Canadian Mint
Agency: Cossette Communication-Marketing
Category:
  • Graphic Design
Yellow Pencil
Title:#Lookup
Brand:British Airways
Agency: OgilvyOne Worldwide Ltd. London
Category:
  • Digital Design
  • Innovative Media
Yellow Pencil
Title:You are my son (Film)
Brand:Colombian Ministry of Defense
Agency: Lowe SSP3
Category:
  • Direct Integrated Campaigns
Yellow Pencil
Title:TXTBKS
Brand:Smart Public Affairs
Agency: DDB Philippines
Category:
  • Innovative Use of Techonolgy
Yellow Pencil
Title:Dill – The Restaurant
Brand:Lidl
Agency: Ingo
Category:
  • Brand Experience & Environments
Yellow Pencil
Title:SOUND OF HONDA / AYRTON SENNA 1989
Brand:Honda
Agency: Ad Dentsu Tokyo Inc.
Category:
  • Innovative Use of Technology
  • Sound Design & Use of Music for Digital Marketing
Yellow Pencil
Title:Food Photos Save Lives
Brand:UNICEF
Agency: FCB Auckland
Category:
  • Integrated Mobile Campaigns
Yellow Pencil
Title:Sweetie
Brand:Terre des Hommes
Agency:
Category:
  • Innovative Media
Yellow Pencil
Title:The Beautiful Black List
Brand:Yoshida Hideo Memorial Foundation
Agency: Dentsu Inc.
Category:
  • Illustration for Design
Yellow Pencil
Title:Tamabi
Brand:Tama Art University
Agency: MR_Design
Category:
  • Branding Schemes/Large Business
Yellow Pencil
Title:Staple
Brand:Calgary Society for Persons With Disabilities
Agency: WAX
Category:
  • Annual Reports
Yellow Pencil
Title:Datagrams
Brand:IBM
Agency: Ogilvy & Mather
Category:
  • Animation & Illustration for Websites & Digital Design
Yellow Pencil
Title:Box
Brand:Bot & Dolly
Category:
  • Technological Innovation
Yellow Pencil
Title:Improving Safety and Comfort on Train Platforms
Brand:NS Dutch Railways
Agency: Edenspiekermann
Category:
  • Technological Innovation
Yellow Pencil
Title:Gesaffelstein Pursuit
Brand:Parlophone
Category:
  • Music Videos
  • Music Videos
Yellow Pencil
Title:Road
Brand:Volkswagen
Agency: DDB Sydney
Category:
  • Radio Advertising