Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA 2000


  • THE WINNERS
John Bartle Award
Title:Do not Disturb
Brand:Confetti.co.uk
Agency: Mustoes
Category:
  • 4-Star
Title:Cheerful Sole
Brand:Tesco
Agency: Lowe London
Category:
  • Grand Prix
Commended
Title:Mobile Phone
Brand:Glenmorangie
Agency: 1576 Advertising Limited
Category:
  • 2-Star
Commended
Title:Julie
Brand:Rear Seatbelts
Agency: Abbott Mead Vickers BBDO
Category:
  • 4-Star
Grand Prix
Title:Chickens
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:Italian Wine
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:Babyface
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:One In Front
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Title:Sue Beadle
Brand:CO-OP
Agency: Havas Worldwide London
Category:
  • Best New Client Award
Title:Amanda Raynor
Brand:CO-OP
Agency: Havas Worldwide London
Category:
  • Best New Client Award
Title:Madrid £ 49.00 Return
Brand:easyJet
Agency: i-level
Category:
  • Charles Channon Award
Title:Purple
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Grand Prix
Title:Packaged Holiday
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:In The Club
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:Loyd
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Grand Prix
Title:Checking Them Out
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Title:Siza
Brand:Pampers
Agency: Saatchi & Saatchi
Category:
  • International Award
Winner
Title:Coco Referendum
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star
  • 3-Star
Winner
Title:Domestic Bliss
Brand:Domestic Abuse
Agency: Barkers Communications Scotland
Category:
  • 3-Star
Winner
Title:Is that the time?
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star
  • 3-Star
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