Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA 2000


  • THE WINNERS
Winner
Title:Lenin
Brand:FT.com
Agency: DLKW Lowe
Category:
  • 3-Star
Winner
Title:Jacques
Brand:Stella Artois
Agency: Lowe London
Category:
  • 5-Star
Winner
Title:Strawberry
Brand:Lurpak
Agency: adam&eveDDB
Category:
  • 4-Star
Winner
Title:Party Trick
Brand:Surf
Agency: Lowe London
Category:
  • 4-Star
Title:Rascals Reward Foil
Brand:Felix
Agency: adam&eveDDB
Category:
  • 4-Star
Title:Tech
Brand:Terry's Chocolate Orange
Agency: adam&eveDDB
Category:
  • 3-Star
Winner
Title:Sophisticated Men
Brand:Chicken Tonight
Agency: JWT London
Category:
  • 2-Star
Winner
Title:Rocket Science
Brand:Persil
Agency: JWT London
Category:
  • 1-Star
Winner
Title:With a Little Green Badge
Brand:NSPCC
Agency: Saatchi & Saatchi
Category:
  • 4-Star
Winner
Title:Amanda Raynor
Brand:CO-OP
Agency: Havas Worldwide London
Category:
  • 4-Star
Title:Fuzzy Navel
Brand:Archers
Agency: Burkitt DDB
Category:
  • 3-Star
Winner
Title:Dino Time
Brand:Dairylea
Agency: JWT London
Category:
  • 3-Star
Winner
Title:Myk Menthol Effect
Brand:Myk Menthol
Agency: Schjelderup-Lund, Bendixen & Partners
Category:
  • 2-Star
Winner
Title:Stratosphere
Brand:Solvite
Agency: TBWA\Manchester
Category:
  • 5-Star
Winner
Title:No More Nails
Brand:No More Nails
Agency: TBWA\Manchester
Category:
  • 4-Star
  • 5-Star
Winner
Title:1001 Mousse
Brand:1001 Mousse
Agency: TBWA\Manchester
Category:
  • 1-Star
Winner
Title:What a Difference a Day Makes
Brand:Crown Paints
Agency: TBWA\Manchester
Category:
  • 3-Star
Winner
Title:Madrid £ 49.00 Return
Brand:easyJet
Agency: i-level
Category:
  • 4-Star
Charles Channon Award
Title:More fligts to Europe
Brand:easyJet
Agency: i-level
Category:
  • 4-Star