Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA 2000


  • THE WINNERS
Charles Channon Award
Title:Amsterdam - Liverpool
Brand:easyJet
Agency: i-level
Category:
  • 4-Star
Charles Channon Award
Title:The Web's Favourite Airline
Brand:easyJet
Agency: i-level
Category:
  • 4-Star
Winner
Title:Piggy
Brand:Moneyextra
Agency: adam&eveDDB
Category:
  • 3-Star
Winner
Title:Rev Party
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:House Rev
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:333
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:Home Emergency Rev
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:Disguise
Brand:Scoot.comMRK050
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:24 Hours
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Winner
Title:Web
Brand:Scoot.com
Agency: adam&eveDDB
Category:
  • E-Commerce / Internet Award
Grand Prix
Title:Cheerful Sole
Brand:Tesco
Agency: Lowe London
Category:
  • 5-Star
Winner
Title:Experience the Pleasure
Brand:Freschetta
Agency: TBWA\Manchester
Category:
  • 2-Star
Winner
Title:Papa
Brand:PG Tips
Agency: adam&eveDDB
Category:
  • 2-Star
Winner
Title:Frank
Brand:Norsk
Agency: DDB Oslo AS
Category:
  • 2-Star
Winner
Title:Siza
Brand:Pampers
Agency: Saatchi & Saatchi Cape Town
Category:
  • 4-Star
International Award
Title:Fulltime
Brand:Pampers
Agency: Saatchi & Saatchi Cape Town
Category:
  • 4-Star
Commended
Title:Result
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star
Commended
Title:Rush Hour
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star
Commended
Title:Calcium
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star
Commended
Title:Commuter Torture Test
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 1-Star