Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA 2000


  • THE WINNERS
Commended
Title:Too Quiet
Brand:Glenmorangie
Agency: 1576 Advertising Limited
Category:
  • 2-Star
Commended
Title:Cork
Brand:Glenmorangie
Agency: 1576 Advertising Limited
Category:
  • 2-Star
Commended
Title:Conch
Brand:Glenmorangie
Agency: 1576 Advertising Limited
Category:
  • 2-Star
Commended
Title:Little Miss Muffet
Brand:Reading and Literacy
Agency: D'Arcy London
Category:
  • 5-Star
Commended
Title:Owl & Pussycat
Brand:Reading and Literacy
Agency: D'Arcy London
Category:
  • 5-Star
Shortlist
Title:Result
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 3-Star
Shortlist
Title:With Phone Number
Brand:Domestic Abuse
Agency: Barkers Communications Scotland
Category:
  • 3-Star
Shortlist
Title:Telephone
Brand:Domestic Abuse
Agency: Barkers Communications Scotland
Category:
  • 3-Star
Shortlist
Title:Rush Hour
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 3-Star
Shortlist
Title:Calcium
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 3-Star
Shortlist
Title:Commuter Torture Test
Brand:Kellogg's
Agency: Leo Burnett United Kingdom/London
Category:
  • 3-Star
Shortlist
Title:Ouch
Brand:Orange Just Talk
Agency: WCRS
Category:
  • 2-Star
Shortlist
Title:So Ouch
Brand:Orange Just Talk
Agency: WCRS
Category:
  • 2-Star
Shortlist
Title:Website
Brand:FT.com
Agency: DLKW Lowe
Category:
  • 3-Star
Shortlist
Title:Monkey Business
Brand:FT.com
Agency: DLKW Lowe
Category:
  • 3-Star
Shortlist
Title:Last Orders
Brand:Stella Artois
Agency: Lowe London
Category:
  • 5-Star
Shortlist
Title:Love Story
Brand:Lurpak
Agency: adam&eveDDB
Category:
  • 4-Star
Shortlist
Title:Garden Path
Brand:Surf
Agency: Lowe London
Category:
  • 4-Star
Shortlist
Title:Washing Line
Brand:Surf
Agency: Lowe London
Category:
  • 4-Star
Shortlist
Title:Big Box
Brand:Surf
Agency: Lowe London
Category:
  • 4-Star