Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA Effectiveness Awards 2002


  • THE WINNERS
Grand Prix
Title:Heroin Baby
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Grand Prix
Title:Alcoholic
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Grand Prix
Title:Drowned
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Grand Prix
Title:Shotgun
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Ideal Woman
Brand:Lynx
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year >£100m
Title:From Bland To Brand
Brand:Milk
Agency: adam&eveDDB
Effectiveness Agency of the Year <£100m
Title:Banana
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Lilo
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Holiday
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Tug
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Exposure
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Football (German Version)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Grannies On Mopeds (GoM)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Old Person In Water (OPiW)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Football
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Doctor
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Handdown
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Heroin Baby
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Alcoholic
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year <£100m
Title:Drowned
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
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