Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA Effectiveness Awards 2002


  • THE WINNERS
Effectiveness Agency of the Year <£100m
Title:Shotgun
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Effectiveness Agency of the Year >£100m
Title:Conversation
Brand:Hovis
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Argument
Brand:Hovis
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Dustbin
Brand:Hovis
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Demon Baby
Brand:Volkswagen
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Apartment
Brand:Marmite
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Milk
Brand:Marmite
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Safari Park
Brand:Volkswagen
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Driving Test
Brand:Volkswagen
Agency: adam&eveDDB
Effectiveness Agency of the Year >£100m
Title:Whassup
Brand:Budweiser
Agency: adam&eveDDB
Best Change of Direction
Title:Factory Tour
Brand:Skoda
Agency: Fallon London
Best New Agency
Title:Motorshow
Brand:Skoda
Agency: Fallon London
Best Change of Direction
Title:Vandal
Brand:Skoda
Agency: Fallon London
Best Insight & Innovation
Title:Lennox Lewis
Brand:The Home Office / COI
Agency: M&C Saatchi
Best Insight & Innovation
Title:Joan Bakewell
Brand:The Home Office
Agency: M&C Saatchi
Best Insight & Innovation
Title:John Barnes
Brand:The Home Office
Agency: M&C Saatchi
Best Insight & Innovation
Title:Patsy Palmer
Brand:The Home Office
Agency: M&C Saatchi
Best Insight & Innovation
Title:Simon Weston
Brand:The Home Office
Agency: M&C Saatchi
Best International
Title:Boy Band
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Banana
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty