Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA Effectiveness Awards 2002


  • THE WINNERS
Best International
Title:Lilo
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Holiday
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Tug
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Exposure
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Football (German Version)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Grannies On Mopeds (GoM)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Old Person In Water (OPiW)
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Football
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Doctor
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best International
Title:Handdown
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Best New Client
Title:Heroin Baby
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Best New Client
Title:Alcoholic
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Best New Client
Title:Drowned
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Best New Client
Title:Shotgun
Brand:Barnardo's
Agency: Bartle Bogle Hegarty
Best Interactive
Title:Ironing
Brand:Domino's
Agency: BLM Media
Best Consistency
Title:Demon Baby
Brand:Volkswagen
Agency: adam&eveDDB
Gold
Title:X-Bomb
Brand:Halifax
Agency: DLKW Lowe
Category:
  • Best Integration
Best Integration
Title:Matt & Mutt
Brand:Halifax
Agency: DLKW Lowe
Best Integration
Title:Yvonne
Brand:Halifax
Agency: DLKW Lowe