Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
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IPA Effectiveness Awards 2002


  • THE WINNERS
Silver
Title:Indian Meals
Brand:Waitrose
Agency: FCB Inferno
Silver
Title:Milk
Brand:Waitrose
Agency: FCB Inferno
Silver
Title:Brussel Sprouts
Brand:Waitrose
Agency: FCB Inferno
Silver
Title:Blue Stilton Cheese
Brand:Waitrose
Agency: FCB Inferno
Silver
Title:Boy Band
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Banana
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Lilo
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Holiday
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Tug
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Exposure
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Football
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Doctor
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Handdown
Brand:Olivio Bertolli
Agency: Bartle Bogle Hegarty
Silver
Title:Tesco's Profitable Carrots
Brand:Tesco
Agency: Lowe London