Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
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IPA Effectiveness Awards 2004

Effectiveness Agency (above


Honda - "Cog" - Wieden + Kennedy

Title "Cog"
Agency Wieden + Kennedy
Production Company Partizan Paris
Sound Design Company Wave Studios
Recording Studio Wave Studios
Campaign Honda Power Of Dreams philosophy
Advertiser Honda Motor Co., Ltd.
Brand Honda
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
TaglineSubscribers Only
Media Type Television
Length120 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company Pa....an L...on Subscribers Only
Editing Company ..e Q...ry Subscribers Only
Editing Company The Mill London
Special Effects / VFX ..e M..l L...on Subscribers Only
Music S...r H..l G..g Subscribers Only
Music Company / Composer Sanctuary Records
Executive Creative Director T..y Da....on Subscribers Only
Executive Creative Director ..m Pa....th Subscribers Only
Art Director Mr. Matt Gooden
Copywriter ..n W...er Subscribers Only
Director A....ne Bar.......quet Subscribers Only
Director of Photography Mr. David Ungarro
Producer .i K...oe Subscribers Only
Producer Ma.....ne Sa.....on Subscribers Only
Producer Mr. James Tomkinson
Producer F...ck Mo.....ot Subscribers Only
Lighting Director / Lighting D...d U....ro Subscribers Only
Account Director Ms. Francesca Birch
Account Executive Jo....an Ca....ll Subscribers Only
Agency Producer ..b S....er Subscribers Only
Editor Mr. Bill Smedley
Editor Ba....ey Subscribers Only
Special Effects / VFX Ba....ey Subscribers Only
Sound Designer Mr. Jonnie Burn
Sound Designer J...y W..e Subscribers Only
Sound Designer W...en W..e Subscribers Only
Sound Designer Mr. Warren Hamilton
First Assistant Director O....er C....un Subscribers Only
Marketing Manager M..t C...be Subscribers Only