Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA Effectiveness Awards 2004

Effectiveness Agency (above


The Guardian - "Food Part Work Bin" - Targetbase Claydon Heeley

Title "Food Part Work Bin"
Agency Targetbase Claydon Heeley
Campaign Fresh / The Guardian Integrated Campaign
Advertiser Guardian Media Group
Brand The Guardian
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Media Type Outdoor / Out of Home
MarketSubscribers Only
Creative Director A...ew F...er Subscribers Only
Creative Director A...ew F...er Subscribers Only
Art Director Mr. Justin Tindall
Art Director P...r H...s Subscribers Only
Art Director L...ie ..i Subscribers Only
Art Director Mr. Grant Parker
Art Director A...e H..l Subscribers Only
Art Director M..t J...er Subscribers Only
Art Director Mr. Feargal Balance
Art Director S...e Y...e Subscribers Only
Art Director A...r C...y Subscribers Only
Art Director Mr. Justin Tindall
Art Director P...r H...s Subscribers Only
Art Director L...ie ..i Subscribers Only
Art Director Mr. Grant Parker
Art Director A...e H..l Subscribers Only
Art Director M..t J...er Subscribers Only
Art Director Mr. Feargal Balance
Art Director S...e Y...e Subscribers Only
Art Director A...r C...y Subscribers Only
Copywriter Mr. Adam Tucker
Copywriter M..t ..e Subscribers Only
Copywriter A...ew F...er Subscribers Only
Copywriter Mr. Patrick McClelland
Copywriter ..e S...er Subscribers Only
Copywriter M..t Pow......rry Subscribers Only
Copywriter Mr. Dylan Harrison
Copywriter ..e B....on Subscribers Only
Copywriter ..n H...rt Subscribers Only
Copywriter Mr. Adam Tucker
Copywriter M..t ..e Subscribers Only
Copywriter A...ew F...er Subscribers Only
Copywriter Mr. Patrick McClelland
Copywriter ..e S...er Subscribers Only
Copywriter M..t Pow......rry Subscribers Only
Copywriter Mr. Dylan Harrison
Copywriter ..e B....on Subscribers Only
Copywriter ..n H...rt Subscribers Only
Account Planner Mr. Alistair Crawford
Account Planner A...ew P....ns Subscribers Only
Account Manager An.....le Bo.....ck Subscribers Only
Account Manager Mr. Matthew Law
Photographer J...s ..y Subscribers Only
Photographer W...e P...er Subscribers Only
Photographer Mr. Steve Rochford
Photographer J...s ..y Subscribers Only
Photographer W...e P...er Subscribers Only
Photographer Mr. Steve Rochford
Typographer P...r M...d Subscribers Only
Typographer K...n C...ke Subscribers Only
Typographer Mr. Peter Mould
Typographer K...n C...ke Subscribers Only
Advertising Manager M..c S...s Subscribers Only
Head of Insight Mr. Graham Fowles
Econometrician D...d B....tt Subscribers Only
Econometrician ..s B...t Subscribers Only