Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
Go back to list of all award shows

IPA Effectiveness Awards 2004

Effectiveness Agency (above


  • THE WINNERS
Silver
Title:Mischievous Girls
Brand:Marks & Spencer
Agency: RKCR/Y&R
Silver
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
Silver
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
Silver
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
Silver
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
Silver
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
Silver
Title:Fly Eurostar -Brussels
Brand:Eurostar
Agency: TBWA\LONDON
Silver
Title:Fly Eurostar -Paris
Brand:Eurostar
Agency: TBWA\LONDON
Silver
Title:Climbing
Brand:British Airways
Agency: M&C Saatchi
Silver
Title:Low Fares
Brand:British Airways
Agency: M&C Saatchi
Silver
Title:Minicab
Brand:Safer Travel at Night
Agency: TBWA\LONDON
Bronze
Title:Life Class
Brand:BUPA
Agency: WCRS
Bronze
Title:Multiplicity
Brand:BUPA
Agency: WCRS
Bronze
Title:The Hire
Brand:BMW Films
Agency: Fallon Worldwide
Bronze
Title:Chosen
Brand:BMW Films
Agency: Fallon Worldwide
Bronze
Title:Beat the Devil
Brand:BMW Films
Agency: Fallon Worldwide
Bronze
Title:The Hire Series 2
Brand:BMW Films
Agency: Fallon Worldwide
Bronze
Title:Combat
Brand:Army Recruitment
Agency: Publicis London
Bronze
Title:Logistics
Brand:Army Recruitment
Agency: Publicis London
Bronze
Title:IT / Comms
Brand:Army Recruitment
Agency: Publicis London
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