Award Winners

IPA Effectiveness Awards organized by Institute of Practitioners in Advertising - IPA

  • 44 Belgrave Square
  • London, SW1X 8QS, United Kingdom
  • Phone: 020 7235 7020
  • Fax: 020 7245 9904
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The IPA Effectiveness reward and showcase the commercial power of ideas. They are the only awards ceremony where the entries have to prove that communication ideas actually delivered a return on investment. Beyond this they provide learning on how communication ideas work.
Over the last 20 years the awards scheme has been successful in generating over 1,000 rigorous proofs of advertising ideas. In 2002 the awards scheme broadened to include entries from other communication disciplines such as PR, DM and media. Thus, the database now includes case histories on how ideas manifested in packaging and sponsorship had the power to deliver profitable growth and also how integrated communication ideas have worked.
In the continual development of the Effectiveness Awards programme, two main changes have been made in 2004. These are in the areas of the Special Prizes and Entry Rules and Conditions. To encourage entries from a variety of disciplines and to forge even greater co-operation between our sister industry bodies, the PRCA and the MCCA, the Effectiveness Awards are now open to non-IPA member agencies. This year's Special Prizes reflect the IPA's drive to encourage broader participation and new learning, without diluting the Awards' fundamental focus on effectiveness and commercial return.
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IPA Effectiveness Awards 2004

Effectiveness Agency (above


  • THE WINNERS
Best New Client
Title:New Beginning
Brand:Virgin Trains
Agency: RKCR/Y&R
John Bartle Award (Best New Agency)
Title:Cog
Brand:Honda
Agency: Wieden + Kennedy
Best Small Budget
Title:Minicab
Brand:Safer Travel at Night
Agency: TBWA\LONDON
Gold
Title:Car
Brand:Transport for London
Agency: TBWA\LONDON
Gold
Title:Launch
Brand:Transport for London
Agency: TBWA\LONDON
Gold
Title:Rocky
Brand:The Number 118 118
Agency: WCRS
Gold
Title:Retirement
Brand:118 118
Agency: WCRS
Gold
Title:Trees
Brand:Honda
Agency: Wieden + Kennedy
Gold
Title:Camera
Brand:Honda
Agency: Wieden + Kennedy
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