Award Winners

American Advertising Awards, ADDY organized by American Advertising Federation

  • 1101 Vermont Avenue NW Suite 500
  • Washington, District of Colu, 20005-6306, United States
  • Phone: 202 898-0089
  • Fax: 202 898-0159
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The American Advertising Federation (AAF) ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With over 60,000 entries and three separate judgings, the ADDY® Awards are the world's largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with the AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY® Award. Beginning with the 2002-2003 competition, the ADDY® Awards broaden in size, scope and stature through the inclusion of international entries, as part of a new tactical alliance between the AAF and the International Advertising Association (IAA).
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ADDY 2000


M&M's - "Switch (Don't Eat Your Own Kind)" - BBDO New York

Title "Switch (Don't Eat Your Own Kind)"
Agency BBDO New York
Campaign Switch (Don't Eat Your Own Kind)
Advertiser Mars, Inc.
Brand M&M's
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageEnglish
StorySubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Production Company ..A F...s Subscribers Only
Production Company V...on S....os Subscribers Only
Executive Creative Director Mr. Ted Sann
Creative Director C....ie M....er Subscribers Only
Creative Director S...n C...le Subscribers Only
Creative Director Mr. Steve Rutter
Art Director S...e R...er Subscribers Only
Copywriter S...n C...le Subscribers Only
Director Mr. Thom Higgins
Agency Producer A...e An.....no Subscribers Only
Editor ..n K...zy Subscribers Only
Music Ms. Melissa Chester
Actor / Celebrity P....ck Wa.....on Subscribers Only