Award Winners

American Advertising Awards, ADDY organized by American Advertising Federation

  • 1101 Vermont Avenue NW Suite 500
  • Washington, District of Colu, 20005-6306, United States
  • Phone: 202 898-0089
  • Fax: 202 898-0159
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The American Advertising Federation (AAF) ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With over 60,000 entries and three separate judgings, the ADDY® Awards are the world's largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with the AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY® Award. Beginning with the 2002-2003 competition, the ADDY® Awards broaden in size, scope and stature through the inclusion of international entries, as part of a new tactical alliance between the AAF and the International Advertising Association (IAA).
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The ADDY Awards


Microsoft - "Parental Controls" - McCann Erickson

Title "Parental Controls"
Agency McCann Erickson
Production Company Villains
Campaign Butterfly - Microsoft MSN 8
Advertiser Microsoft
Brand Microsoft
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Business SectorSubscribers Only
TaglineSubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Editing Company B...t Subscribers Only
Executive Creative Director K...n Mo......amp Subscribers Only
Creative Director Mr. Andy Azula
Creative Director ..m Gi.....oli Subscribers Only
Art Director A..y A...a Subscribers Only
Art Director Mr. Steve Couture
Art Director V....ie An.....ell Subscribers Only
Copywriter ..m Gi.....oli Subscribers Only
Copywriter Mr. Mark Krajan
Copywriter A..y M...on Subscribers Only
Director P..l J...ou Subscribers Only
Director of Photography Mr. Pascal Le Beque
Agency Producer M....ew W...s Subscribers Only
Editor P..l N....ng Subscribers Only
Music Mr. Lenny Kravitz