Award Winners

American Advertising Awards, ADDY organized by American Advertising Federation

  • 1101 Vermont Avenue NW Suite 500
  • Washington, District of Colu, 20005-6306, United States
  • Phone: 202 898-0089
  • Fax: 202 898-0159
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
The American Advertising Federation (AAF) ADDY® Awards honor excellence in advertising and cultivate the highest creative standards in the industry. With over 60,000 entries and three separate judgings, the ADDY® Awards are the world's largest advertising competition and arguably the toughest. Each fall the competition begins at the local level with the AAF member clubs nationwide. The local winners advance to 14 district competitions, and those winners advance to the national finals. Less than one percent of entries receive a national ADDY® Award. Beginning with the 2002-2003 competition, the ADDY® Awards broaden in size, scope and stature through the inclusion of international entries, as part of a new tactical alliance between the AAF and the International Advertising Association (IAA).
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The ADDY Awards


Sprint PCS - "Soap" - Riney

Title "Soap"
Agency Riney
Campaign Sprint PCS Campaign
Advertiser Sprint
Brand Sprint PCS
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
Media Type Television
Length30 seconds
MarketSubscribers Only
Production Company Hea......ers Subscribers Only
Production Company H...ry ..n Subscribers Only
Creative Director Mr. Mike Mazza
Creative Director E..n A..o Subscribers Only
Creative Director M..k S....ey Subscribers Only
Art Director Mrs. Victoria Geldman
Art Director E..n A..o Subscribers Only
Art Director R..h N...h Subscribers Only
Group Creative Director Mr. Mike Mazza
Copywriter L...a J...ol Subscribers Only
Copywriter M..k S....ey Subscribers Only
Copywriter Mr. Andre Ricciardi
Director ..e P...ic Subscribers Only
Director J..n O....an Subscribers Only
Producer Mr. Paul Ure
Producer .. .. Da....on Subscribers Only
Lighting Director / Lighting Sa.....re T...no Subscribers Only
Lighting Director / Lighting Mr. John Lindley
Agency Producer A...ar K...er Subscribers Only
Agency Producer E....ar G..o Subscribers Only
Editor Mr. Jon Hopp
Music Composer J...s O....en Subscribers Only
Account Handler J...s G...el Subscribers Only