Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Creative Award
Dedicated to advertising's most turbulent, competitive and creatively challenging arena, the International Automotive Advertising Awards (IAAA) was established to celebrate and showcase the unique challenges of automotive and related advertising and marketing worldwide.
Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.
The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.
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Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.
The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.
International Automotive Advertising Awards (IAAA) 2000
Mercedes-Benz - "Stayin' Alive" - Merkley + Partners
| Title | "Stayin' Alive" |
| Agency | Merkley + Partners |
| City | New York |
| Campaign | Stayin' Alive |
| Advertiser | DaimlerChrysler |
| Brand | Mercedes-Benz |
|
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| |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | English |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | 30 seconds |
| Market | Subscribers Only |
| Soundtrack | Subscribers Only |
| Creative Director | Subscribers Only |
| Creative Director | Subscribers Only |
| Creative Director | Mr. Marty Orzio |
| Art Director | Subscribers Only |
| Copywriter | Subscribers Only |
| Agency Producer | Mr. Chris Coccaro |
| Editor | Subscribers Only |
| Music Arranger | Subscribers Only |
| Music Company / Composer | Adam Joseph |
| Editing Company | Subscribers Only |
| Music | Subscribers Only |
| Music | New York Boys Choir |
| Music Company / Composer | Subscribers Only |
