Award Winners

International Automotive Advertising Awards (IAAA)

  • 17735 Rocco Drive
  • Macomb, Michigan, 48044, United States
  • Phone: 586 226-0800
  • Fax: 586 226-0909
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
Dedicated to advertising's most turbulent, competitive and creatively challenging arena, the International Automotive Advertising Awards (IAAA) was established to celebrate and showcase the unique challenges of automotive and related advertising and marketing worldwide.

Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.

The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.
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IAAA 2002

General Motors - "What If" - MacLAREN McCANN

Title "What If"
Campaign What If
Advertiser General Motors Corp.
Brand General Motors
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Business SectorSubscribers Only
Media Type Television
Length60 seconds
MarketSubscribers Only
Production Company A..Z Subscribers Only
Editing Company A..Z Subscribers Only
Special Effects / VFX AXYZ
Recording Studio D.....E. A...o Subscribers Only
Executive Creative Director M...a Subscribers Only
Executive Creative Director Mr. Dave Kelso
Creative Director A..y M...on Subscribers Only
Art Director K....dy Subscribers Only
Copywriter Mr. Andy Manson
Director S...e C...e Subscribers Only
Cinematography B...y Pe....on Subscribers Only
Producer Ms. Franca Piacente
Producer J..n B..l Subscribers Only
Editor B...e Subscribers Only
Sound Designer Mr. Klaus Badelt
Advertising Manager B...n Subscribers Only