Award Winners

International Automotive Advertising Awards (IAAA)

  • 17735 Rocco Drive
  • Macomb, Michigan, 48044, United States
  • Phone: 586 226-0800
  • Fax: 586 226-0909
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
Dedicated to advertising's most turbulent, competitive and creatively challenging arena, the International Automotive Advertising Awards (IAAA) was established to celebrate and showcase the unique challenges of automotive and related advertising and marketing worldwide.

Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.

The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.
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International Automotive Advertising Awards 2004


Volkswagen - "Sausage Pelts" - Grabarz & Partner Werbeagentur GmbH

Title "Sausage Pelts"
Title (original language) "Wurst Felle"
Agency Grabarz & Partner Werbeagentur GmbH
Campaign Petrol Station TDI - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
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ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
LanguageEnglish
Media Type Print
MarketSubscribers Only
Executive Creative Director R..f H...l Subscribers Only
Creative Director R..f N....ng Subscribers Only
Creative Director Ms. Patricia Pätzold
Art Director R..f N....ng Subscribers Only
Copywriter T...s Sc....er Subscribers Only
Account Executive Mr. Reinhard Patzschke
Account Executive S...ra H...ek Subscribers Only
Photographer E..r N....ng Subscribers Only
Graphic Artist David PreuB
Advertising Manager J..rn Hi....hs Subscribers Only
Advertising Manager L..z K...e Subscribers Only
Advertising Manager Ms. Martina Berg
Advertising Manager P...r J..n Subscribers Only