Award Winners

International Automotive Advertising Awards (IAAA)

  • 17735 Rocco Drive
  • Macomb, Michigan, 48044, United States
  • Phone: 586 226-0800
  • Fax: 586 226-0909
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
Dedicated to advertising's most turbulent, competitive and creatively challenging arena, the International Automotive Advertising Awards (IAAA) was established to celebrate and showcase the unique challenges of automotive and related advertising and marketing worldwide.

Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.

The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.
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International Automotive Advertising Awards 2004


Pennzoil - "Oil check" - TBWA\Chiat\Day Los Angeles

Title "Oil check"
Agency TBWA\Chiat\Day Los Angeles
Production Company Tool of North America
Production Company Whitehouse Post
Campaign Oil check
Advertiser Pennzoil-Quaker State International Corporation
Brand Pennzoil
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Business SectorSubscribers Only
LanguageEnglish
Media Type Television
Length30 seconds
MarketSubscribers Only
Recording Studio Ma.....ta ..x Subscribers Only
Sound Design Company M....ne H..d Subscribers Only
Creative Director Mr. John Payne
Creative Director G..y P...oe Subscribers Only
Copywriter G..y P...oe Subscribers Only
Director of Photography Mr. Dan Mindel
Producer R....rd O....ll Subscribers Only
Assistant Agency Producer J...e Ro....au Subscribers Only
Editor Mr. Livio Sanchez
Music Composer S...en D...y Subscribers Only