Dedicated to advertising's most turbulent, competitive and creatively challenging arena, the International Automotive Advertising Awards (IAAA) was established to celebrate and showcase the unique challenges of automotive and related advertising and marketing worldwide.

Introduced and launched in June of 1995, the independently owned and operated IAAA receives entries in 100 auto-related categories from agencies and their suppliers from around the world. Entries are reviewed by a panel of judges comprising international, award-winning creative directors - experts in the field of automotive advertising.

The IAAA's Executive Committee is comprised of leaders in advertising for BMW, DaimlerChrysler, Ford, General Motors, Honda, Mercedes-Benz, Mitsubishi, Nissan, Volkswagen and Volvo.