Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2000


Citroën - "The Lorry" - Havas Works (Now BETC or 27)

Title "The Lorry"
Title (original language) "Camion"
Agency Havas Works (Now BETC or 27)
Campaign Imagination First - Citroën
Advertiser Citroën
Brand Citroën
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LanguageFrench
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StorySubscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Outdoor / Out of Home
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Creative Director J..n J...s Subscribers Only
Art Director F....ce De.....rt Subscribers Only
Copywriter Mr. Olivier Desmettre
Account Manager Y..s ..l F...e Subscribers Only
Photographer P...r K..l Subscribers Only
Advertising Manager Mr. Jean-Marc Savigné