Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2000

Citroën - "The Robot" - Havas Works (Now BETC or 27)

Title "The Robot"
Title (original language) "Le Robot"
Agency Havas Works (Now BETC or 27)
City Levallois-Perret
Campaign Imagination First - Citroën
Advertiser Citroën
Brand Citroën
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Product Subscribers Only
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LanguageFrançais
Problem (original language) Subscribers Only
Story Subscribers Only
Story (original language) Subscribers Only
Philosophy (original language) Subscribers Only
Tagline Subscribers Only
Tagline (original language) Subscribers Only
Media Type Television
Length31 seconds
Market Subscribers Only
Creative Director Subscribers Only
Art Director Subscribers Only
Copywriter Mr. Olivier Desmettre
Director Subscribers Only
Agency Producer Subscribers Only
Account Manager Mr. Yves del Frate
Advertising Manager Subscribers Only
Production Company Subscribers Only