Award Winners
EFFIE France
organized by AACC -Association des Agences Conseils en Communication
- 40, boulevard Malesherbes BP 66 - 08 Cedex 08
- Paris, 75362, France
- Phone: 01 47 42 13 42
- Fax: 01 42 66 59 90
- Website: www.effie.fr
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
Go back to list of all award shows
AACC, CB News and UDA are associated to organize this competition in France.
Effie France 2001
B-Twin - "B-Road" - Y&R Paris
| Title | "B-Road" |
| Title (original language) | "La Départementale" |
| Agency | Y&R Paris |
| City | Boulogne-Billancourt Cedex |
| Campaign | B-Road - Decathlon |
| Advertiser | Decathlon |
| Brand | B-Twin |
|
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| |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Problem (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Tagline | Subscribers Only |
| Tagline (original language) | Subscribers Only |
| Media Type | Television |
| Length | 30 seconds |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Alexandre Hildebrand |
| Director | Subscribers Only |
| Producer | Subscribers Only |
| Production Company | Première Heure |