Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2001


Le Parisien - "The Door Mat (French)" - BETC Paris

Title "The Door Mat (French)"
Title (original language) "Le paillasson"
Agency BETC Paris
Production Company 1/33 Productions
Campaign Institutional Campaign - Le Parisien
Advertiser Le Parisien
Brand Le Parisien
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Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
LanguageFrench
Problem (original language) Subscribers Only
Story (original language)Subscribers Only
Philosophy (original language)Subscribers Only
Result (original language)Subscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Television & Cinema
Length30 seconds
MarketSubscribers Only
Creative Director Mi....le C...n Subscribers Only
Art Director E..c As....ue Subscribers Only
Copywriter Mr. Luc Rouzier
Director N..l H...is Subscribers Only
Account Manager C....ne Pi.....ly Subscribers Only
Account Manager Ms. Céline Veyrard
Advertising Manager J..n J....an Subscribers Only
Advertising Manager A....ne L....ix Subscribers Only