Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2001


Chocosui's - "Maurice The Gold Fish 1" - Ogilvy & Mather

Title "Maurice The Gold Fish 1"
Title (original language) "Maurice Le Poisson Rouge 1"
Agency Ogilvy & Mather
City Paris
Campaign Maurice - Nestlé
Advertiser Nestlé
Brand Chocosui's
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Product Subscribers Only
Business Sector Subscribers Only
LanguageFrançais
Problem (original language) Subscribers Only
Philosophy (original language) Subscribers Only
Media Type Television
Length30 seconds
Creative Director Subscribers Only
Art Director Subscribers Only
Concept Mr. Thierry Chiumino
Copywriter Subscribers Only
Director Subscribers Only
Agency Producer Mrs. Laure Bayle
Agency Producer Subscribers Only
Actor / Celebrity Subscribers Only
Production Company Brigade Légère