Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2001


Chocosui's - "Maurice The Gold Fish 1" - Ogilvy & Mather

Title "Maurice The Gold Fish 1"
Title (original language) "Maurice Le Poisson Rouge 1"
Agency Ogilvy & Mather
Campaign Maurice - Nestlé
Advertiser Nestlé
Brand Chocosui's
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageFrench
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length30 seconds
Production Company B....de L...ère Subscribers Only
Creative Director T....ry Ch....no Subscribers Only
Art Director Mr. Thierry Chiumino
Concept T....ry Ch....no Subscribers Only
Copywriter C...ric G...t Subscribers Only
Director Ms. Claire Denis
Agency Producer L...e B...e Subscribers Only
Agency Producer Ph....pe B....nn Subscribers Only
Actor / Celebrity Mr. Christophe Lucas