Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2001

Decathlon - "Waking Up" - Y&R Paris

Title "Waking Up"
Title (original language) "Le Réveil"
Agency Y&R Paris
Campaign Waking Up
Advertiser Decathlon
Brand Decathlon
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ProductSubscribers Only
Business SectorSubscribers Only
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length30 seconds
Production Company ..e . ..b Pr......ons Subscribers Only
Creative Director G....el Subscribers Only
Art Director Mr. Bernard Lebas
Concept B....rd L...s Subscribers Only
Concept L..c Subscribers Only
Copywriter Mr. Loïc Froger
Director A...t Ba.....son Subscribers Only
Agency Producer Is....le E...t Subscribers Only