Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2001


AOL - "Elderly People" - DDB PARIS

Title "Elderly People"
Title (original language) "Les Vieux"
Agency DDB PARIS
Campaign Elderly People
Advertiser America Online
Brand AOL
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length30 seconds
Creative Director S....in Gu....rd Subscribers Only