Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2002


Hollywood - "The Kiss" - BETC Paris

Title "The Kiss"
Title (original language) "Le Baiser"
Agency BETC Paris
Production Company Première Heure
Campaign Hollywood Cinema Campaign
Advertiser Cadbury plc
Brand Hollywood
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ProductSubscribers Only
Business SectorSubscribers Only
LanguageFrench
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length35 seconds
MarketSubscribers Only
Creative Director St....ane Xi....as Subscribers Only
Art Director Je.....up S...et Subscribers Only
Copywriter Mr. Patrice Dumas
Director X...er Gi....li Subscribers Only