Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2002

Hansaplast - "Hiding The Evidence (French version)" - TBWA\PARIS

Title "Hiding The Evidence (French version)"
Title (original language) "Cacher la preuve"
Campaign Hansaplast Active Gel Plaster
Advertiser Beiersdorf AG
Brand Hansaplast
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ProductSubscribers Only
Product (original language)Subscribers Only
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Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
TaglineSubscribers Only
Tagline (original language)Subscribers Only
Media Type Television
Length22 seconds
MarketSubscribers Only
Creative Director Z....ow Subscribers Only
Creative Director Mar........rine D...y Subscribers Only
Art Director Ms. Véronique Deshayes
Copywriter ..e Subscribers Only
Copywriter Subscribers Only
Director Mr. Frank Brendel