Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2002


Decathlon - "Mountain Bike" - Y&R Paris

Title "Mountain Bike"
Title (original language) "VTT"
Agency Y&R Paris
Campaign Noël A Fond La Forme - Decathlon
Advertiser Decathlon
Brand Decathlon
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ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Tagline (original language)Subscribers Only
Media Type Radio
Length30 seconds
MarketSubscribers Only
Art Director G....el Ga....er Subscribers Only
Copywriter H...y B....es Subscribers Only
Copywriter Mr. Pierre Jamin