Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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Effie France 2002


Renault - "General Increase Of The Equipment Level Without Changing The Price" - Publicis Etoile (now Publicis Dialog)

Title "General Increase Of The Equipment Level Without Changing The Price"
Title (original language) "Augmentation générale du niveau d'équipement sans changer de prix"
Agency Publicis Etoile (now Publicis Dialog)
Campaign The Month - Renault
Advertiser Renault
Brand Renault
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Business SectorSubscribers Only
LanguageFrançais
Problem (original language) Subscribers Only
Philosophy (original language)Subscribers Only
Media Type Magazine Custom Publishing
MarketSubscribers Only
Creative Director Do.....ue Ch.....ier Subscribers Only
Art Director A...n F...y Subscribers Only
Copywriter Mr. Christophe Peyraque