Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
Go back to list of all award shows
AACC, CB News and UDA are associated to organize this competition in France.
Effie France 2002
Renault - "Customer Letter" - Publicis Etoile (now Publicis Dialog)
- Publicis Etoile (now Publicis Dialog)
- France
- The Month - Renault
| Title | "Customer Letter" |
| Title (original language) | "Lettre" |
| Agency | Publicis Etoile (now Publicis Dialog) |
| City | Paris |
| Campaign | The Month - Renault |
| Advertiser | Renault |
| Brand | Renault |
|
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| |
| Business Sector | Subscribers Only |
| Language | Français |
| Problem (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Direct Mail |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Christophe Peyraque |
