Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
Go back to list of all award shows
AACC, CB News and UDA are associated to organize this competition in France.
Effie France 2002
Renault - "No More Euro To Upgrade Your Megane" - Publicis Etoile (now Publicis Dialog)
- Publicis Etoile (now Publicis Dialog)
- France
- The Month - Renault
| Title | "No More Euro To Upgrade Your Megane" |
| Title (original language) | "Pas un euro de plus pour passer à la version supérieure sur Mégane" |
| Agency | Publicis Etoile (now Publicis Dialog) |
| City | Paris |
| Campaign | The Month - Renault |
| Advertiser | Renault |
| Brand | Renault |
|
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| |
| Product | Subscribers Only |
| Business Sector | Subscribers Only |
| Language | Français |
| Problem (original language) | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Subscribers Only |
| Copywriter | Mr. Christophe Peyraque |
