Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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EFFIE France


Ariel Style - "Clothes Every Day Life" - Saatchi & Saatchi Duke

Title "Clothes Every Day Life"
Title (original language) "Le quotidien des vêtements"
Agency Saatchi & Saatchi Duke
Campaign Clothes' Daily Life - Procter & Gamble
Advertiser Procter & Gamble
Brand Ariel Style
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Story (original language)Subscribers Only
Media Type Television
Length40 seconds
MarketSubscribers Only
Production Company Sti......tal Subscribers Only
Creative Director B...ît Sc....er Subscribers Only
Art Director Mr. Benoit Raynert
Concept B...it R....rt Subscribers Only
Concept Jea.......ois F....on Subscribers Only
Copywriter Mr. Jean-François Fournon
Director J...s B...n Subscribers Only
Production Company Producer D...el Be....nn Subscribers Only
Account Director Ms. Flavia Engelmann
Account Executive M...CA ME....NI Subscribers Only
Agency Producer Ch.....ne M...er Subscribers Only
Agency Producer Ms. Catia di Giambattista
Music Composer E..c De....on Subscribers Only