Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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EFFIE France

Ariel Style - "Clothes Every Day Life" - Saatchi & Saatchi Duke

Title "Clothes Every Day Life"
Title (original language) "Le quotidien des vêtements"
Agency Saatchi & Saatchi Duke
City Saint Denis
Campaign Clothes' Daily Life - Procter & Gamble
Advertiser Procter & Gamble
Brand Ariel Style
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Date of First Broadcast/Publication Subscribers Only
Business Sector Subscribers Only
Story Subscribers Only
Story (original language) Subscribers Only
Media Type Television
Length40 seconds
Market Subscribers Only
Creative Director Subscribers Only
Art Director Subscribers Only
Concept Mr. Benoit Raynert
Concept Subscribers Only
Copywriter Subscribers Only
Director Mr. James Brown
Production Company Producer Subscribers Only
Account Director Subscribers Only
Account Executive Mrs. Monica Menghini
Agency Producer Subscribers Only
Agency Producer Subscribers Only
Music Composer Mr. Eric Demarson
Production Company Subscribers Only