Award Winners

EFFIE France organized by AACC -Association des Agences Conseils en Communication

  • 40, boulevard Malesherbes BP 66 - 08 Cedex 08
  • Paris, 75362, France
  • Phone: 01 47 42 13 42
  • Fax: 01 42 66 59 90
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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EFFIE France


Ariel Style Fibreflex - "Ariel Style Fibreflex" - Saatchi & Saatchi Duke

Title "Ariel Style Fibreflex"
Title (original language) "Ariel Style Fibreflex"
Agency Saatchi & Saatchi Duke
Campaign Clothes' Daily Life - Procter & Gamble
Advertiser Procter & Gamble
Brand Ariel Style Fibreflex
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Date of First Broadcast/PublicationSubscribers Only
Business SectorSubscribers Only
Media Type Radio
Length30 seconds
MarketSubscribers Only
Creative Director B...ît Sc....er Subscribers Only
Art Director B...it R....rt Subscribers Only
Copywriter Mr. Jean-François Fournon
Account Director F...ia En.....nn Subscribers Only
Agency Producer Ch.....ne M...er Subscribers Only
Music Composer Mr. Eric Demarson
Advertising Manager M...ca Me....ni Subscribers Only