Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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AACC, CB News and UDA are associated to organize this competition in France.
EFFIE France 2004
ING Direct - "Creator of Interest" - JWT Paris
| Title | "Creator of Interest" |
| Title (original language) | "Créateur d'Intérêt" |
| Agency | JWT Paris |
| City | Neuilly-sur-Seine |
| Campaign | Trendy Savings - ING Direct |
| Advertiser | ING DIRECT |
| Brand | ING Direct |
|
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| |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | 30 seconds |
| Market | Subscribers Only |
| Creative Director | Subscribers Only |
| Creative Director | Subscribers Only |
| Art Director | Mr. Eric Biard |
| Copywriter | Subscribers Only |
| Director | Subscribers Only |
| Account Director | Ms. Céline Marchal |
| Agency Producer | Subscribers Only |
| Co-Managing Director | Subscribers Only |
| Advertising Manager | Mr. Ariel Steinmann |
| Advertising Manager | Subscribers Only |
| Production Company | Subscribers Only |
