Award Winners
- Discipline: Advertising / Full Service / Integrated
- Award Type: Effectiveness Award
EFFIE is recognized by agencies and advertisers as the pre-eminent award in the advertising industry. It is the only national award that honors creative achievement in meeting and exceeding advertising objectives. In short, it focuses on effective advertising, advertising that works in the marketplace. Effie rewards a marketing program.
AACC, CB News and UDA are associated to organize this competition in France.
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AACC, CB News and UDA are associated to organize this competition in France.
EFFIE France 2004
McDonald's - "Volvic - Actimel" - TBWA\PARIS
| Title | "Volvic - Actimel" |
| Agency | TBWA\PARIS |
| City | Boulogne-Billancourt |
| Campaign | Happy Meal New Formula - McDonald's |
| Advertiser | McDonald's |
| Brand | McDonald's |
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| |
| Date of First Broadcast/Publication | Subscribers Only |
| Product | Subscribers Only |
| Product (original language) | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Direct Marketing print |
| Market | Subscribers Only |
| Co-Managing Director | Subscribers Only |
| Business Director | Subscribers Only |
| Advertising Manager | Ms. Cécile Tolly |
