Award Winners

  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Creative Award
Every year, during the last week-end of May, San Sebastián is the place where the best of the creative work from Latin advertising agencies can be shown. The best ideas of the year compete for the "Soles de Oro" (Golden Suns), the Grand Prix of the festival.
El Sol / Festival Publicitario Iberoamericano, primary San Sebastián Advertising festival, is the most important activity of the Asociación Española de Agencias de Publicidad (Advertising Agencies Spanish Association) which organizes the festival with the goal of impulsing Spanish creativity. Since its first edition in 1986, the festival has converted itself into the most prestigious meeting forum of the advertising sector in Spain.
The 19th edition of the festival will take place in San Sebastián from May 27th to 29th 2004.
Go back to list of all award shows

San Sebastián Advertising Festival 2003


McDonald's - "Bigger Profits" - Leo Burnett Madrid

Title "Bigger Profits"
Title (original language) "Beneficios"
Agency Leo Burnett Madrid
Campaign Transparencies - McDonald's
Advertiser McDonald's
Brand McDonald's
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ProductSubscribers Only
Product (original language)Subscribers Only
Business SectorSubscribers Only
LanguageSpanish
TaglineSubscribers Only
Media Type Television
Length20 seconds
Post Production Mo....re Subscribers Only
Production Company Sa....go B..l Subscribers Only
Recording Studio Sonodigi
Creative Director R..a A...n Subscribers Only
Creative Director J...er ....rez Subscribers Only
Art Director Mr. Javier Álvarez
Copywriter R..a A...n Subscribers Only
Copywriter C...o Ma....ez Subscribers Only
Director Mr. Santiago Boil
Production Company Producer Sa....go B..l Subscribers Only
Account Supervisor R...el S....la Subscribers Only