Every year, during the last week-end of May, San Sebastián is the place where the best of the creative work from Latin advertising agencies can be shown. The best ideas of the year compete for the "Soles de Oro" (Golden Suns), the Grand Prix of the festival.
El Sol / Festival Publicitario Iberoamericano, primary San Sebastián Advertising festival, is the most important activity of the Asociación Española de Agencias de Publicidad (Advertising Agencies Spanish Association) which organizes the festival with the goal of impulsing Spanish creativity. Since its first edition in 1986, the festival has converted itself into the most prestigious meeting forum of the advertising sector in Spain.
The 19th edition of the festival will take place in San Sebastián from May 27th to 29th 2004.