This Festival has been produced since 1969 and it summons the most important advertising agencies of Latin America, Spain, Portugal, Andorra and the Spanish market of the USA .

The best TV spots, print and radio advertising, audiovisual production techniques, internet, media innovation and young creatives are awarded at this Festival. FIAP is recognized in the region, as one of the two most important festivals, together with Cannes. The Jury is composed of professionals from the different participating countries.