Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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Euro Effies 2000


Libero Diapers - "Up & Go" - Forsman & Bodenfors

Title "Up & Go"
Agency Forsman & Bodenfors
Campaign Up & Go
Advertiser SCA Group
Brand Libero Diapers
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Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
PhilosophySubscribers Only
TaglineSubscribers Only
Media Type Television
Length45 seconds
MarketSubscribers Only
SoundtrackSubscribers Only
Production Company At....är Pr.....ion Subscribers Only
Art Director ..m C...er Subscribers Only
Copywriter Mr. Jonas Enghage
Director J...gen L..öf Subscribers Only
Production Company Producer Bi....ta A....on Subscribers Only
Director of Photography Mr. Kjell Lagerroos
Agency Producer M...a Be.....st Subscribers Only
Account Manager S..g S....rd Subscribers Only
Music Composer Mr. Richard Strauss
Advertising Manager H..s An....on Subscribers Only