Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
Go back to list of all award shows

Euro Effies 2001


  • THE WINNERS
Gold
Title:Beat - BRIT Awards
Brand:MasterCard
Agency: McCann London
Category:
  • Financial Services
Gold
Title:Kite
Brand:Nivea
Agency: TBWA\
Category:
  • Fast Moving Consumer Goods - Non Food
Gold
Title:Beach Volley / Sandcastle
Brand:Nivea
Agency: TBWA\
Category:
  • Fast Moving Consumer Goods - Non Food
Gold
Title:Dog-Shark / Fiffi
Brand:Nivea
Agency: TBWA\
Category:
  • Fast Moving Consumer Goods - Non Food
Gold
Title:Wind
Brand:Nivea
Agency: TBWA\
Category:
  • Fast Moving Consumer Goods - Non Food
Gold
Title:Parrot
Brand:Tele2
Agency: JWT Paris
Category:
  • All Others Services
Silver
Title:The Robot
Brand:Citroën
Agency: Havas Works (Now BETC or 27)
Category:
  • Automotive Accessories & Related Services
Silver
Title:Bar
Brand:Nicorette
Agency: Abbott Mead Vickers BBDO
Category:
  • Pharmaceuticals & Healthcare
Silver
Title:Country
Brand:Nicorette
Agency: Abbott Mead Vickers BBDO
Silver
Title:Boxing
Brand:Nicorette
Agency: Abbott Mead Vickers BBDO
Silver
Title:Stub Out
Brand:Nicorette
Agency: Abbott Mead Vickers BBDO
Silver
Title:Coral Black Velvet
Brand:Coral
Agency: JWT Paris
Category:
  • Fast Moving Consumer Goods - Non Food
Silver
Title:Ibiza
Brand:Alldays
Agency: D'Arcy London
Category:
  • Fast Moving Consumer Goods - Non Food
Silver
Title:Safari
Brand:Volkswagen
Agency: Tribal Berlin
Category:
  • Automotive Accessories & Related Services
Silver
Title:Name Launch
Brand:Accenture
Agency:
Category:
  • All Others Services
Bronze
Title:Swimmer
Brand:UPS
Agency: McCann Manchester
Category:
  • All Others Services
Bronze
Title:Runner
Brand:UPS
Agency: McCann Manchester
Category:
  • All Others Services
Bronze
Title:Runner
Brand:UPS
Agency: McCann Manchester
Category:
  • All Others Services
Bronze
Title:Stadium
Brand:UPS
Agency: McCann Manchester
Category:
  • All Others Services
Bronze
Title:Dice
Brand:Nivea Beauté
Agency: FCB Germany
Category:
  • Fast Moving Consumer Goods - Non Food
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