Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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MINI Cooper - "Drunkard" - Jung von Matt/Alster

Title "Drunkard"
Agency Jung von Matt/Alster
Editing Company The Quarry
Campaign Is It Love ? - BMW Mini
Advertiser BMW
Brand MINI Cooper
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Business SectorSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Television
Length40 seconds
MarketSubscribers Only
Production Company Pr.....nda Subscribers Only
Telecine ..R Subscribers Only
Creative Director Mr. Deneke Weltzien
Creative Director V..s Subscribers Only
Creative Director U...r Subscribers Only
Creative Director Mr. Till Hohmann
Art Director Subscribers Only
Copywriter H....nd Subscribers Only
Director Mr. Dante Ariola
Production Company Producer H..l Subscribers Only
Cameraman ..x M...en Subscribers Only
Account Director Mr. Jürgen Alker
Strategic Planner Subscribers Only
Strategic Planner J...a Pe....rt Subscribers Only
Agency Producer Mr. Mark Róta
Editor ..e P....ns Subscribers Only
Advertising Manager Hi.....rd Wo....nn Subscribers Only
Advertising Manager Mr. Jan-Christiaan Koenders
Advertiser's Supervisor T....en Mü......tvös Subscribers Only
Vice President Brand and Product Management MINI T....en Mü......tvös Subscribers Only
General Manager MINI Marketing Communication Ms. Hildegard Wortmann