Award Winners

EURO EFFIES / EACA Euro Effies organized by European Association of Communications Agencies

  • 152 boulevard Brand Whitlock
  • Bruxelles, 1200, Belgium
  • Phone: 02 740 0712
  • Fax: 02 740 0717
  • Discipline: Advertising / Full Service / Integrated
  • Award Type: Effectiveness Award
The EACA EURO EFFIES are the Gold Standard in Commercial Communications Effectiveness Awards. They reward not just traditional advertising but campaigns from any discipline which have achieved proven effectiveness in two or more European markets. The Euro Effies programme supports and promotes the role of commercial communications as an effective and efficient use of marketing resources. Introduced in 1996 to reward advertising that builds brands across borders, the Euro Effies were the first pan-European advertising awards to be judged on the basis of effectiveness. The EFFIE award, introduced in 1968 by the New York American Marketing Association and now celebrated in 30 countries, is the symbol of proven advertising effectiveness and a tribute to the client & agency partnership. The goal of marketing communications is to help marketers achieve their marketing objectives. The philosophy behind the EACA Euro Effies is that commercial communications should be recognised for their ability to help achieve those objectives and for their important role in marketing. The EFFIE programme supports and promotes the role of advertising as an effective and efficient use of marketing resources. To be considered for a Euro Effie, campaigns must offer proof of having met or exceeded clearly stated objectives. Judging procedures are primarily based on objective evidence of performance against goals.
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EURO EFFIES 2003


MINI Cooper - "Moving Day" - Jung von Matt/Alster

Title "Moving Day"
Agency Jung von Matt/Alster
Production Company Five_Three Double Ninety
Campaign Is It Love ? - BMW Mini
Advertiser BMW
Brand MINI Cooper
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Business SectorSubscribers Only
LanguageEnglish
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
Media Type Television
Length15 seconds
MarketSubscribers Only
Editing Company ..B Subscribers Only
Creative Director O...er V..s Subscribers Only
Creative Director Mr. Götz Ulmer
Creative Director T...as Wi.....ger Subscribers Only
Creative Director T..l H....nn Subscribers Only
Art Director Ms. Julia Meyran
Art Director R..n S...e Subscribers Only
Copywriter J...y Wa.....ut Subscribers Only
Copywriter Ms. Alexandra Weczerek
Director J..n D...n Subscribers Only
Production Company Producer S...ra Ei......fer Subscribers Only
Cameraman Mr. Sebastian Pfaffenbichler
Account Director S...e Di....nn Subscribers Only
Account Director J...gen A...r Subscribers Only
Account Director Ms. Wiebke Struck
Account Director N...a F...ke Subscribers Only
Strategic Planner H...er Sc.....er Subscribers Only
Strategic Planner Ms. Julia Peuckert
Agency Producer C....na N...nt Subscribers Only
Editor S..n A..e Sv.....up Subscribers Only
Advertising Manager Mr. Ernst von Heyking
Advertising Manager P...a L....rt Subscribers Only
Advertising Manager Hi.....rd Wo....nn Subscribers Only
Advertiser's Supervisor Mr. Torsten Müller-Ötvös
Advertiser's Supervisor Wil.......org S...id Subscribers Only
Vice President Brand and Product Management MINI T....en Mü......tvös Subscribers Only
General Manager MINI Marketing Communication Ms. Hildegard Wortmann